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BRAND STRENGTH

BRAND INTRODUCTION

A National Hot Pot Dish Loved Worldwide

In 2008, SANKU MAOTS’AI pioneered the industry’s first standardized chain brand, investing RMB 200 million to build a 22,000㎡ smart factory with the bold resolve to break new ground 东京热app. Serving over 530 million customers annually, it has laid the foundation for "China’s beloved hot pot, loved around the world. ".

In 2004, we received the "Leading Chinese Hot Pot Chain Brand" certification from internationally renowned agency Frost & Sullivan. The cumulative number of franchise stores worldwide has exceeded 4,000, expanding into over 20 countries including Germany, the US, Australia, and Japan 东京热应用.

Promoting Chinese culinary culture and supporting Chinese cuisine abroad; from China to the world, SANKU MAOTS’AI leads the charge for globalizing Chinese food— with one pot of bold, spicy flavors, captivating taste buds around the globe. Pioneering Unique Freshness, Presenting Chinese Flavor app官方下载.

BRAND PYRAMID

BRAND HISTORY

SANKU MAOTS’AI

The Five Trilogy of the Times

Pioneering Unique Freshness,

Presenting Chinese Flavor

Restarting a Business After Bankruptcy Dare to Confront Adversity

2008
A brand born from the ruins Our first store opened in Deyang Featured interviews and reports by media such as Deyang Evening News

2008-2012
Bronze era

Establishing a Group Structure

2012
Founded the group company, with the "SANKU Business Academy" officially offering courses under its banner

Pioneer of the Spicy Hot Pot Brand Dare to Set the Standard

2013 Obtained the franchise license issued by the Ministry of Commerce of the People's Republic of China(Registration number: 05101002113000) 东京热应用. .

应用安装包 -
2013-2015
Silver era

Be a Forerunner

2015 Became the first company in the spicy hot pot category to receive the "ISO9001 Quality Management System Certification", setting standards in the industry. app官方下载.

Factory Industry Chain Lead with Strength

2016
Invested RMB 200 million to build a 22,000m2 smart factory Strengthening the SANKU MAOTS’AI Cuisine Supply Chain System

2016-2019
Golden era

"Great Love" always comes first

2017It was selected by the "China Veterans Employment and Entrepreneurship Service Center Association" as the preferred project for Chinese veterans' employment and entrepreneurship 应用安装包. .

During its golden era Daring to start anew

2021Rated by the website canyin88. com as one of the "Top 100 Chinese Restaurant Brands of 2021". 官方版app下载.

2020-2022
Era of change

Five Major Disruptive Changes

2022
A comprehensive transformation spanning visual identity, spatial design, products, smart factories, and digital systems

China's Leading Chain Brand for Spicy Hot Pot Daring to shine on the world stage

2024
Recognized by Frost & Sullivan as the Leading Chain Brand of Spicy Hot Pot in China

2023-Future
Global era

A National Hot Pot Dish the World Loves

2025Brand 4 东京热最新版. 0 Upgrade: Creating a national spicy hot pot adored globally through "new spaces, new products, and new strengths," with a worldwide network exceeding 4,000 stores .

BRAND HONOR

Top Ten Spicy Hot Pot Brands of the Year

"东京热应用" Recognized for three consecutive years (2018-2020)
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Top 10 Chinese Snacks Brands of 2019
2020 China's Top Three Spicy Hot Pot Brands (官方版app下载)
官方版app下载 -
Top Ten Chinese Specialty Snacks 2021
2022 Top 10 Chinese Cuisine Chain Franchise Brand for Sichuan Snacks

An award-winning leading spicy hot pot brand

Winner of the Most Influential Brand Award for two years (2019-2020)
Honored as one of the "Top 10 Spicy Hot Pot Brands of 2024-2025
"东京热应用" Most Investable Chain Franchise Brand in China 2023
2023 China Catering "Jade Plate Awards" – Top 10 Spicy Hot Pot Brands of the Year (东京热应用)
2025 Digital Pioneer Award

FACTORY PROFILE

With an investment of RMB 200 million,

we built a 22,000 m² smart factory.

Sichuan Conwee Food Co. , Ltd. was established in 2019, headquartered in Guanghan, Deyang, Sichuan Province, just 25 kilometers from Chengdu. The company enjoys an advantageous location with convenient transportation and logistics. With a land area of 22,000 m², the company boasts a 10,000 m² modern smart production workshop and an annual capacity exceeding 40,000 tons, ensuring large-scale and stable supply capability. onwee Food has obtained registration with the US FDA, certification for the HACCP quality management system, and holds import and export qualifications in China, guaranteeing quality and global accessibility. The company has established strategic partnerships and joint laboratories with research institutions such as Hainan University, Xihua University, Sichuan Institute of Food Inspection, Ajinomoto Japan, and CCIC·JAPAN Co. , Ltd. Multiple sets of advanced R&D, testing, and production equipment from both domestic and international sources have been introduced to continuously enhance innovation capabilities and quality assurance 东京热app.

We have jointly established raw material planting bases in Guizhou, Henan, Yunnan, Guangxi, Xinjiang, and other regions to ensure the quality of key raw materials such as chili peppers, Sichuan peppercorns, and spices right from the source, and have built a comprehensive quality traceability system. With outstanding product quality and professional customized services, Conwee has provided seasoning solutions for over 10,000 restaurant outlets in the US, Canada, Australia, Germany, Japan, New Zealand, Thailand, Singapore, and other countries, helping clients upgrade their brands and drive business growth 东京热应用. We adhere to the philosophy that "the customer is our lifeline, and quality is our lifeblood,' making us a trustworthy seasoning partner for the global catering industry.

BRAND EVENT

China Maocai Chain Leading Brand Launch Conference
European Strategy Launch Conference
Strategic partnership signed between Sichuan Institute of Food Inspection & SANKU MAOTS’AI GROUP!
Signed with SGS international organization, comparable to EU standards

VARIETY TABLE

Designated cooperative brand for Jiangsu TV's popular variety show 'Warm Inn'

东京热app -
SINCE 2008
A National Hot Pot Dish the World Loves
18 Years, Over 300 Cities
Worldwide Over 4,000 Stores Opened
Invested RMB 200 million
to build 22,000m² smart factory
More than 18,000 Employees
Serving Over 530 Million Diners Annually
Pioneering Chinese Cuisine Overseas
Present in 20+ Countries
Uncle Liu’s Beef
275,000kg Sold Annually
For Six Consecutive Years Listed
Among China’s Top 100 Restaurant Brands
Over 60% of Franchisees
Successfully Open Multiple Stores

Hotline

CN中文

BRAND STRENGTH

2008-2012

应用安装包 -
2013-2015

2016-2019

2020-2022

2023-Future

"东京热应用" Recognized for three consecutive years (2018-2020)

应用安装包 -
Top 10 Chinese Snacks Brands of 2019

2020 China's Top Three Spicy Hot Pot Brands (官方版app下载)

官方版app下载 -
Top Ten Chinese Specialty Snacks 2021

2022 Top 10 Chinese Cuisine Chain Franchise Brand for Sichuan Snacks

Winner of the Most Influential Brand Award for two years (2019-2020)

Honored as one of the "Top 10 Spicy Hot Pot Brands of 2024-2025

"东京热应用" Most Investable Chain Franchise Brand in China 2023

2023 China Catering "Jade Plate Awards" – Top 10 Spicy Hot Pot Brands of the Year (东京热应用)

2025 Digital Pioneer Award

China Maocai Chain Leading Brand Launch Conference

European Strategy Launch Conference

Strategic partnership signed between Sichuan Institute of Food Inspection & SANKU MAOTS’AI GROUP!

Signed with SGS international organization, comparable to EU standards

东京热app -
SINCE 2008

18 Years, Over 300 Cities

Invested RMB 200 million

More than 18,000 Employees

Pioneering Chinese Cuisine Overseas

Uncle Liu’s Beef

For Six Consecutive Years Listed

Over 60% of Franchisees

Rednote

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